The Corporate Challenge Before the Corporate Challenge
(Or: How Ordering T-Shirts Became a Marathon) Somewhere in January 2026 , "iemand" in the office said the dangerous words: “We should enter the J.P. Morgan Corporate Challenge .” And just like that, the #ICPCLAN was signed up. Race entry — tick. Now anyone who has ever participated in anything remotely corporate knows that the real event is not the run itself. The real event is the T-shirts . Because if you're going to run 5.6 km with colleagues, it might as well be done in coordinated cotton . Phase 1: The Optimism Stage Naturally, I jumped into action and put together a concept design for the shirts. The last batch we ordered for the #ICPCLAN looked fantastic — but apparently some members of the clan felt the fit was… how shall we say… aspirational . A little snug. A little optimistic. Possibly designed for Olympic athletes rather than normal humans. So this time, armed with my concept design and a determination to avoid the “painted-on Lycra” look, I ...